Accelerate SAIL – Committed to growth

Increase market share and expand portfolio 

During FY2014 to FY2025, our sales volumes grew at a CAGR of 12.2%, compared with 5.1% for the Indian beer industry over the same period (source: CRISIL Report). To increase our market share, we have taken the following key steps:

 (i) a continued emphasis on product quality and adherence to rigorous quality standards;

 (ii) marketing and brand development initiatives, including event sponsorships and other activities intended to enhance consumer engagement and brand visibility; and

 (iii) portfolio diversification through the introduction of new products to cater to evolving preferences and demand.

Enhancing distribution, visibility, and brand engagement.

We are focused on expanding our presence in on-trade channels, where our brands achieve greater visibility and consumers can experience our products in their intended context. On-trade presence in venues such as bars, restaurants, cafes, and hospitality outlets supports product discovery while reinforcing our Premium brand positioning. We believe that consumer experiences in on-trade settings also drive demand in off-trade channels by increasing brand awareness and recall.