Aims to further strengthen its capacity and foothold in the Southern Region
Reinforcing its commitment to India and strengthening its increasing footprint in the country, Carlsberg India, part of the global beer giant Carlsberg Group, establishes its new brewery in Karnataka. While Carlsberg India’s popular brands, Carlsberg and Tuborg have already been available in the state and appreciated by consumers over the years, the establishment of this new brewery is an aspirational step to further strengthen Carlsberg India’s significant growth opportunity in the state. This shall be Carlsberg India’s 8th brewery in the country. While currently being the 3rd largest player in the Indian beer market, this development is a significant move towards Carlsberg India’s journey of further strengthening its position in the region while contributing positively to the local communities.
The state-of-the-art brewery is spread over around 27.1 acres of land in Nanjangud Taluka, near Mysuru. With an annual production capacity of 800 KHL (80 million litres), the brewery shall manufacture all brands in Carlsberg India’s existing product portfolio.
The brewery, with a green area of over 48,000 sqm, is well equipped with efficient and environment friendly facilities for Rain Water Harvesting and Waste water management.
Karnataka being an important market, the team at Carlsberg India continues its aim to provide consumers with memorable experiences through their superior quality flagship brand Carlsberg and Tuborg (India’s number 1 international beer brand). Recently, Kronenbourg 1664, a leading beer brand from Carlsberg Group’s Global portfolio is now being imported and available in select markets across India, including Bangalore.
Currently, Carlsberg India owns 8 (eight) breweries at different strategic locations of the country along with 4 contract manufacturing associations.